- Posted by wfcadmin
- On May 2, 2017
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Following the AIDA Philosophy
Your company brochure is the bait that you use to land new customers. Those hoping to land the best new customers must use the best bait. The first step in developing a quality brochure for your company is, of course, choosing to have your brochures printed by a professional commercial printing company, like us here at Deerfield Digital Printing. But choosing the right brochure printing company is only the first step of the process; filling your brochure with quality content is up to you.
What is AIDA?
You know your company inside and out. Now it’s up to you to describe it to potential customers in a brief, concise snippet that not only highlights your business model, but piques their interest to want to know more. Quality brochures typically follow the philosophy of AIDA: Attention, Interest, Desire, and Action.
- Attention: You grab a customer’s attention with captivating visuals displayed with remarkable color and clarity. This is where your selection of brochure printing companies pays off the most, and why you should make Deerfield Digital Printing that selection.
- Interest: Once you’ve earned their attention, you must now earn their interest. Think of whatever problem in their lives that your company will best help them to solve, and then hint at your ability to fix that problem.
- Desire: It may be easy to grab a customer’s attention and even to generate a general interest, but if you can’t create within him or her the desire to want to work with you in the limited space that you have available in your brochure, you have little hope of earning his or her business. Thus, remember to include only the most important aspects of your business model in the brochure, and to clearly state how those aspects will benefit customers.
- Action: Don’t leave customers hanging at the end of your brochure. Call them to action by inviting them to call and make an appointment, visit your website, or stop by your offices.
By providing terrific content from which we can help you build an effective brochure, you guarantee that your material will be effective in luring in new clients and customers. When you trust us to be your brochure printing company, you’re also ensured of having the most beautiful brochures in your respective field. You’ll see the results in the number of new customers who follow the instructions in your brochures straight to your doors.